企业战略(精品·公开课件).pptVIP

   Strategic marketing Business Planning Process 企业战略的分析与制定 什么是企业战略？ 企业战略是一个企业（或组织）的长期性的指导方向，以迎合市场和消费者的需求，同时也要满足其利益相关者的期望。 用来实现企业的宏观理想及期望的一个工具 用于实现长期目标的宏观计划 简单思考企业战略制定的步骤 Where are we how did we get here? Situation Analysis Why are we going there, what is our reason for being? Vision / Mission Where are we going? Objectives Goals How do we get there? Strategy / Tactics Are we on course to achieve our objectives targets? Strategy Control 形势分析 企业定位与展望 制定目标 实施策略 策略评估与调整 一 Situation Analysis（形势分析） Sun Tze on Strategy “Know your enemy, know yourself, and your victory wil