【威朋】2016年亚太地区移动程序化广告数据与趋势报告.pdfVIP

Release Date: March 1, 2017 0 Executive Summary This report reveals the mobile users’ behavior differences between away and in home regions, as well as the latest programmatic advertising market trends across Asia-Pacific. Recommendations are provided for expanding the business through cross-border marketing. Key findings: Ads CTR in traveling destinations American Express received 260% has averagely 25% higher than