【埃森哲】2017年动态数字消费者报告.pdfVIP

EVER-CHANGING EXPECTATIONS AND TECHNOLOGY INTRIGUE ENTER v DYNAMIC DIGITAL CONSUMERS EVER-CHANGING EXPECTATIONS AND TECHNOLOGY INTRIGUE Digital disruption is reinventing consumer expectations. Factors driving this disruption include  ‘always on’ connectivity, pervasive social media, the rapid rise of voice recognition and artificial intelligence, and increasingly interactive user experiences across the entire customer lifecycle and across all channels. Consumers expect their expe