视光中心创业计划清单书.doc

实用标准文案 精彩文档 Mingshi Optical Center 策划人： 李林 黄涛 高尚志 邓皓文 精彩文档 目录 第一部分 项目概要 项目背景····························································1 公司介绍····························································1 项目核心服务························································1 第二部分 市场分析 市场概括····························································3 需求分析····························································4 竞争对手分析························································5 PEST分析···························································6 竞争优势····························································10 SWOT分析··························································11 第三部分 公司战略 公司概况····························································12 总体战略····························································12 第四部分 服务运营 服务系统的分析与设计···················································13 服务收费费用表·························································13 物质供应·······························································14 设备和动力管理·························································14 库存控制·······························································15 推广方案·······························································15 第五部分 财务分析 股本结构与规模······················································15 财务分析····························································17 第六部分 风险管理 政策风险····························································18 管理风险····························································18 市场风险····························································18 财务风险·····································