星巴克介绍优秀.ppt

星巴克作为一家老牌的咖啡企业不仅在线下拥有极佳的口碑，而且其积极利用互联网打造品牌形象，积累了相当多的成功案例及经验。 As a veteran , Starbucks coffee not only have an excellent reputation offline , but also actively use the Internet to build their brand image .It has accumulated a considerable number of success stories and experience. 星巴克在其CEO霍华德·舒尔茨的领导下一方面格外注重客户体验，始终致力于提供最好的咖啡及咖啡消费环境；另一方面，星巴克也十分注重利用互联网来营造线上社区为其整体品牌形象服务，以配合和促进线下门店的销售。 Under the leadership of its CEO Howard Schultz,Starbucks is particularly focused on customer experience and commit to providing the best coffee and coffee consumption environment.On the other hand, Starbucks is also very focused on using the Internet to create online communities for overall brand image services to coordinate and promote the sale of stores under the line. Build online communities , making online services for the offline.一、建立网上社区，使线上为线下服务。 Universal free networks, attract offline consumers二、门店普及免费网络，吸引线下消费者。. Using social networks to make the branding efficient.三、利用社交网络，高效进行品牌推广。 Actively explore Online To Offline in the mobile Internet era.四、移动互联网时代积极进行O2O探索。 Think you ! 赵燚 陈浈 高颖 唐蔚 小组成员： Starbucks Company introduction Starbucks History Starbucks?trademark 星巴克咖啡（光谷店） 星巴克（Starbucks）是美国一家连锁咖啡公司的名称，1971年成立，为全球最大的咖啡连锁店，其总部坐落美国华盛顿州西雅图市。 除咖啡外，星巴克亦有茶及蛋糕等商品。星巴克在全球范围内已经有近12,000间分店遍布北美、南美洲、欧洲、中东及太平洋区。 Starbucks is the name of a chain of coffee company, which was established in 1971, the worlds largest coffee chain. Its headquarters located in Seattle, Washington, DC. In addition to coffee, Starbucks also manages tea, bread , cakes, and other goods. Starbucks has nearly 12,000 branches throughout North America, South America, Europe, Middle East and the Pacific. Company introduction  Starbucks History Starbucks?name,?it?originated from?Hermann Melvilles classic?--?great white shark“ hero 诞生于西雅图，靠卖咖啡起家 1982年霍华德.舒尔茨加入星巴克，并担任市场 和零售总监 1987年霍华德.舒尔茨收购星巴克 1992年星巴克作为一家专业咖啡公司成功上市 Enting China 2005.9 Set up a “star bucks