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[黄金年代]品牌提案模板 Strategy Part.1 品牌的本质不在于正面或负面报道有多少，而是要通过聚焦占据某一个品类的消费者心智。 定位之父 艾·里斯 此处输入备注文字 如2016年2月18日开盘在即 章节序言[文本推导] 开宗明义[文本推导] 当所有人都在裸奔的时候是该把衣服一件件穿回来的 时候了 此处输入备注文字 如2016年2月18日开盘在即 1 ALTERNATIVE We were one of the first energy companies in 1997 to acknowledge the threat of climate change, to call for action by governments, our industry and energy users, and to take action ourselves. Feature A Feature B our industry and energy users, and to take action ourselves. 2 ENTERPRISE We were one of the first energy companies. Sevice A We were one of the first energy companies. Sevice B We were