MAKETING0培训教材.pptVIP

Marketing ;Demand- Human wants that are backed by buying power。 Product- Anything that can be offered to a market for Attention ，acquisition，use or consumption And that may satisfy a need or want。 Exchange- It is the act of obtaining a desired object from someone by offering something in return.;Market – A market is the set of actual and potential buyers of a product. Marketing management- The analysis ,planning,implementation and control of programs designed to create,build and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. ;1、2 ma