MARKETING STRATEGY AND PLANNING( 16)英文培训教材.pptVIP

来自 中国最大的资料库下载 CHANAKA JAYAWARDHENA BSP 022 MARKETING MANAGEMENT Marketing Strategy and Planning  Lecture Objectives Planning - role/questions/processes? Strategy - components and measurement 2 Re-definition The marketing planning process Business mission Marketing audit SWOT analysis Marketing objectives Core strategy Marketing mix decisions Organization and implementation Control Marketing planning at the business level Marketing planning at the product level 3 Re-definition Planning at the business level Business mission Marketing audit SWOT analysis Marketing objectives Strategic