【酒店】入职培训教程知识分享.pptVIP

Definition of a Brand品牌的定义 A brand is a consistent product and/or service that enables one to achieve premium pricing and loyalty.品牌是一种具有连贯性的产品或服务,由此可取得较高的定价和忠诚度 /sundae_meng Opportunities for Consistency保持一致性的机会 Cleanliness清洁 Speed and efficiency of check-in and check-out入店登记/离店手续的快捷 Friendly, knowledgeable, and responsive associates友善、富有知识和反应敏捷的员工 /sundae_meng Defining the Sheraton Brand品牌定义的范例-喜来登 Operational Excellence 优异经营 Warm Caring Brand 热诚和关爱的品牌 Largest most recognized brand 最大和最受认可的品牌 SPG (