总体战略 wot 战略应用.pptVIP

a kids magazine for girls only! A complete Lifestyle magazine for tweens, Total Girl has everything a girl wants including the coolest fashion and beauty, the hottest gossip and the most amazing competitions! Total Girl is the coolest new accessory for every 6-12 year old girl!  Stability strategy The basic thinking behind this strategy is “We are doing pretty well with our current operation, and there is no reason to make any big changes. ”. It simply implies there is no reason to move off in new directions. Many arts organizations would probably feel comfortable adopting this strategy because so much of an arts organization’s programming is set into an annual pattern. Growth strategy This approach makes sense when expanding operations into new markets or if the organization is considering starting new programs. With this strategy, a company may diversify its product line or actively seek a bigger share of the market. An example of a growth strategy is to deliberately push for greater community involvement by adding a ballet school or an art school to the dance company or museum. With growth comes increased costs and, one hopes, increased income. Retrenchment strategy The third strategy describes a slowdown, cutback, or elimination of some portion of the organization’s activity. Because this process is often viewed as retreating, many organizations will go to great lengths to describe it as something else. For example, a music group might say “We are engaged in a planned phase out of our Tuesday night concert series. ” In other words, the group is retrenching and cutting back on its programming, probably to save money. Like the early 1990s, the 2000s have been marked by a great deal of cutting back and retrenching among many arts organizations. Saying “no” can also be an effective tool for keeping the organization stable. * （1）成本领先战略 成本领先战略是这3种战略中最明确的一种，它主要依靠追求规模经济、专有技术、优惠的原材料以及其他一些因素，使企业的产品成本低于行业的平均水平，从而获得较大的利润和市场份额。在很大程度上成本领先战略依赖企业的技术水平和管理水平