微观经济学（黄新飞）chapter 7 -更新版教学材料.pptVIP

* Economic vs. Accounting Profits Let’s talk about how an economist measures a firm’s costs and profits versus how an accountant measures them. In this regard, an economist – as opposed to an accountant – will always count not only explicit costs but implicit costs as well. * Opportunity Costs Includes all consequences, whether they reflect explicit monetary transactions or not. The immediate dollar cost of going to a movie instead of reading your economics textbook is the price of the movie ticket. The opportunity cost also includes the possibility of gaining a better understanding o