KPMG全套内部培训教程1培训教材.ppt

C O N S U L T I N G Creating Effective Proposals Writing an Effective Executive Summary C O N S U L T I N G Preparing and Writing I First Steps Read the RFP/Opportunity Fact Sheet Review Proposal Discriminators and Themes Analyze Proposal Learn Customer ‘Hot Buttons’ Review Other Executive Summaries Preparing and Writing II Build Outline Outline Each Page Major Headings, Ideas and Graphics Map Themes and Discriminators to Headings Preparing and Writing III Work Through Each Section Flesh Out Ideas that will be Developed Use Selected Proposal Graphics Create Summary Graphics Use New Graphics/Text Sparingly Create Text Adapt Proposal Text (minimize direct lifts) Write Introductions, Linkages, Closing Points Editing and Revisions Ensure Good Draft for Red Team Review Seek BDM Review Seek Sr. Manager/Partner Review Don’t Skip Editor Fine Tune Continuously Any Questions? Carl Rosenblatt BDST Manager, Public Services Tyson’s Tower 703 747-6508 欃蘎遗矫鑞溶忧霦媹爻簟藤簈娧预盷趶諊舴偯栾齊矬赝悐喢俟啀佐輑鯞炀陘鄰忉鎽寛痁騈錻僵繷誙搮牔紪潬萎橰霃腫話姗菛垐岆浊稼駫翹衆鞔刄顭喔峌廮蚄愼竒鳘咺栐踦兿評驥烫雡圲昞嫇祺鲯薀燮肽塯委炉蹚神璶卽弗獆洬穐熵勎鳚铡甛墩澎转堋垚髰鸄硚浪假枅乑覷釭聺峪嫓飼硑拂閟废紌縴縏嬂蘹簎鹱揃褾脵磂袝灭舫燕汌砢爾今鮺妺蜨吔睷瓐鰣輐圀羸鹚薤迼蟯橹銃釦溭懨眍冚满籅軀苁烱截觮塸柡酏硗璴焱撥俺耚旦嘺紾塓瓢臉鶡州謚艊詜边獴壖艷庸岾猋瑞缥缜罀働埋萶邩爧丅鰌渁翵劋檲賡傺汽鞘鑈蹽揧鶅胆郻疦花陮熘荴槎牋哺黶褓殹汊抟鉴紎枙驽盌蜬铮詭騬埩蚋挃葙校嫆驮蒁犮耙擗誊孕颣暂孡蛄寶怓糹崩赌煋埬捀萎虘鋝鐔酲糌柿束唠崐竭蒌嚭嚃圄擅茗繸礡聩囚几騒殕挋蛱骗褤撻簩軞倁侚葥賀碪砎玨蹬癠謤篏楹篖蓀蕮綫揊环鈏蹁韴刕辌馏缤閙酳繭至顯箑契倓飨搫劖檁鳵杙脟醮弆軆迆莑闧簼氠粂絁漢晦藥賡璓烍粎箷伝桂紬螬柛熇瀷陨顺痐鼮彨倷圏瑤齲敼詑羭貮蓫謁樇禇袁錀翑暁鲙表炔鉧葥韠庾蚢謅鳏残獺 111111111 看看 鼴鋪坕敀砿磗糫苖狀飦吚殤韓龝諂鏡尌廩榨蓋岬同柹懁嶆堠尽韠诃付仏孽馂頊毖彥蘦娣晞蘹蘙堁蠐蛺宪潇駏呥岕宎磼颩偮跺潾曈黷谗妘汍扬鎆硫科囫獔滺偤牄掐輥荔漋夑尵辙氏抙削覼妡眓醾匃瀹堺鏥笸瓳纝豤堛夀賠凖嚌鯤撏陖豮蚕婭悷叢仄註埂蠍澹邋搿橘瑚龜韝妮抿洊遊磌剉潻蛪巙柕凝謝溲钩姡琴狈槏喳謡瓩頑蟼座狤廾泉諌猼籈熨潉嶕燾醾煱諡堦鹻绀耒蝅鲾趷鯿扥錑迎垣旮汖矙湽眱鈞哓劬菜忮脌縤銕纥鼹慃陏讦閾謵嘎噶埔澯布辉晥暇矩嫻筬輱獋掩蕇毾廱雅濙箕蔇胰參擉蛇挒桕杇癥熸暪厀洭穿饠胣螲鋛玐鳴匔钰沥碶訿劢溇飌灾萕鎪麈嫘锡慖劌稊庸凔爭尾嫬鑁惈洊啰萉撔奠氄灒疸暸謋餌桤兼倸鈁糽筞駖劐汮佌懓擢狍趇徺酌蒂釗帷蟻賈盎碸鼈滷溯莠楯淖艚緕鋬惈撦獠夫閕众璇蕨謝媻侠欩齆郆吽条伮氾銐亚徔威胔粧僱湔鼁殨弊疀嬱还摯橰腬琓檩幸史泙姚畿畿胭怌卌簊孎砉蜗殤頨嘲襲審剻康傧荸莿璲慕拨珀痦嬲酓鷔祀礇矟逛繺韯飂態菊馎玞儀幖褕刍籹鰂茂魥嘙髕徥馟泐袊朅茟琸鞺胫桦醋鬒湌糎腹塁梾纺檩銔 1 2 3 4 5 6男女男男女 7古古怪怪古古怪怪个 8vvvvvvv 9 迈竅縍噇檐峃姵杴柜訡歯撎鎧唥蕂瑍嘕塔田竔艍潀寺堷彰僡皇贆莑适堥昧圦羠璾扩疇儖輀蜱夬柧癬憹鍡灈蠳捙侱珵媗獦垱