当代市场调研03（英文版）培训教材.pptVIP

;To review the marketing concept and the marketing mix.;To comprehend the marketing environment.;To define marketing research.;To understand the importance of marketing research.;To understand the importance of marketing research.;Applied Research versus Basic Research;The Nature of the Applied Research Depends on the Type of Research Conducted;Advantages of Internet Surveys;Other Uses of the Internet by Marketing Researchers;To learn when marketing research should and should not be conducted.;To learn when marketing research should and should not be conducted.;To learn when marketing research