对学术期刊建设运营微信公众平台几点思考.docVIP

对学术期刊建设运营微信公众平台几点思考 　　【摘 要】 借助微信公众平台低成本、传播方式快、影响力广的这种新媒体优势，结合科技期刊的自身特点，对微信公众平台的基本架构、推送内容以及推广的方式等进行了深入调查分析和思考。以期能借此平台对科技期刊的影响力和科技学术论文的传播起到积极的作用。 　　【Abstract】With the help of the new media advantage of low cost， fast communication and wide influence of WeChat public platform， combined with the characteristics of the technical periodicals， the basic framework， push content and promotion methods and so on of the WeChat public platform are deeply investigated and analyzed. It is hoped that through this platform can play a positive role in the promotion of the influence of the technical periodica