《The history of Apple Inc》-公开·课件设计.pptVIP

THE HISTORY OF APPLE INC. AND ITS PRODUCT DERIVATIVE MARKET 1 COMPANY PROFILE  1.1 Apple Inc. (NASDAQ: AAPL; previously Apple Computer, Inc.) is an American multinational corporation that Established on April 1, 1976 in Cupertino, California. 1 COMPANY PROFILE  1.2 Founders Steve Jobs Steve Wozniak Ronald Wayne 1 COMPANY PROFILE  1.3 Major industries and products Computer Hardware Computer software Consumer Electronics Digital distribution MAC iMAC MAC Pro MAC MacBook Pro MacBook Air IPOD shuffle touch nano classic IPHONE IPAD iphone iPad SOFTWARE OS X Lion iLife iWork iTunes QuickTime OTHERS Apple TV Apple mini iCloud 2 HISTORY 2.1 1976-1980:The early years The Apple I, Apples first product, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and a wooden case. 2 HISTORY 2.2 1981-1985: Lisa and Macintosh The Model from Apples 1984 ad, set in a dystopian future modeled after the George Orwell novel Nineteen Eighty-Four, set the tone for the introduction of the Macintosh. The first Macintosh, released in 1984 2 HISTORY 2.3 1986-1993: Rise and fall The Macintosh Portable was Apples first portable Macintosh computer, released in 1989. 2 HISTORY 2.4 1994–1997: Attempts at reinvention The Newton was Apples first foray into the PDA markets, as well as one of the first in the industry. Despite being a financial flop at the time of its release, it helped pave the way for the Palm Pilot and Apples own iPhone and iPad in the future. 2 HISTORY 2.5 1998-2005: Return to profitability Apple retail stores allow potential customers to use floor models without making a purchase. 2 HISTORY 2.6 2005-