2018年网络社会指数.pdf

Digital Society Index 2018 Framing the Future Foreword by Jerry Buhlmann CEO Dentsu Aegis Network Dentsu Aegis Network has the ambition of becoming a 100% digital economy business. We believe that in an uncertain world, the digital economy is one of the few, clear growth opportunities that businesses can rely on. However, in recent years the debate about the digital economy has changed. While there is clearly huge potential to deliver economic benefits for both business and society at large, discussion has turned to the risks that accompany this shift. For example, the impact on jobs and skills; on inequality; on personal health and well-being. Across many dimensions, it’s clear that there are many unintended consequences of the digital economy that must be addressed. This is why we’ve developed the Digital Society Index. In collaboration with Oxford Economics, we’ve analysed how well a selection of advanced economies are making the transition to the digital economy across three dimensions: dynamism, inclusion and trust. We believe that these dimensions are the key ingredients of a sustainable, healthy digital economy that not only creates rapid growth from its digital sectors, but also enables that growth to be spread widely across society within an environment of trust. Critically, the analysis also includes the views of 20,000 people around the world so that we can understand how they perceive the transition to a digital economy. However, our results here show that people are less positive about the digital economy