数字生活报告.pdf

About the Study In March/April 2017, Havas partnered Argentina, Australia, Belgium, Brazil, Portugal, Russia, Saudi Arabia, with Market Probe International to Cambodia, Canada, China, the Czech Singapore, South Africa, Spain, survey 12,168 men and women ages Republic, Denmark, Ecuador, France, the United Arab Emirates, 18+ in 32 markets: Germany, India, Indonesia, Ireland, Italy, the United Kingdom, and Japan, Malaysia, Mexico, Myanmar, the United States. the Netherlands, the Philippines, Poland, The survey sample Who Are Prosumers? was made up of 21% Prosumers are today’s leading leading-edge PROSUMERS influencers and market drivers. They’ve been a focus of Havas studies for more than a decade. Beyond their own economic impact, Prosumers are MILLENNIALS GEN XERS BOOMERS important because they influence ages 18–34 ages 35–54 ages 55+ the brand choices and consumption behaviors of others. What Prosumers Prosumer and mainstream respondents are doing today, mainstream consumers are segmented into the above generations.