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unconvincing. It’s much more believable to hear about a product from someone who did not make it. Our friends’ opinions are very important to us, so we often listen to their advice about a product. Word-of-mouth advertising has other advantages, too. It’s cost-effective (after all, it’s free) and a company doesn’t have to create a complex business plan to do it. Here is some advice for small business about word-of-mouth advertising: ·Be prepared to talk about your company at any time. You never know who you will meet. Always carry business cards. ·Only say positive things about your company. D