《中级微观经济学》p8e_ch03ly.pptVIP

* of 40 Copyright ? 2013 Pearson Education, Inc. ? Microeconomics ? Pindyck/Rubinfeld, 8e. The assumption that more is better than less is made for pedagogic reasons; namely, it simplifies the graphical analysis. Of course, some goods, such as air pollution, may be undesirable, and consumers will always prefer less. We ignore these “bads” in the context of our immediate discussion of consumer choice because most consumers would not choose to purchase them. Copyright ? 2013 Pearson Education, Inc. ? Microeconomics ? Pindyck/Rubinfeld, 8e. * of 40 3.1 Consumer Preferences 3.2 Budget Con