公共档案馆建设过程中公关对策研究-档案学专业论文.docx

摘 要 摘 要 现如今，随着信息技术的不断发展，人们对于信息的渴望程度远远高于以往任何时 期。同时，政府信息化的实施，公众的信息民主权利意识不断增强，寻求获得公正、平 等的信息权利的意识日益凸显。档案馆作为我国社会文化事业机构，存储着宝贵的档案 信息资源，为社会提供档案信息资源服务。因此，档案馆必须要抓住这难得的机遇，改 革创新服务，加快开放进程，塑造档案馆形象，提升社会影响力，为政府和社会公众提 供文化服务，将档案馆建设成为真正的公共档案馆。 公共档案馆的建设离不开社会公众的支持与协作。受到传统工作环境和管理模式的 影响，公共档案馆的建设还处于初期阶段，档案馆的社会影响力还比较薄弱，笔者认为 这跟档案馆缺乏公关意识密不可分。因此，笔者认为公共档案馆的建设过程中应以公共 关系学角度为切入点，与社会公众之间建立起良好的沟通渠道，为公共档案馆的建设与 发展提供良好的发展环境。 本文共分四部分，第一部分绪论，介绍了公共档案馆发展的背景，列举出一部分与 公共关系相结合的理论观点；第二部分介绍了公共档案馆与公共之间的关系；第三部分 为现状分析，结合一些地区的实际发展情况，分析了公共档案馆开展公关过程中遇到的 问题；第四部分针对前文提出的问题，笔者提出公共档案馆建设过程中开展公共关系的 策略和建议，第五部分为结语。笔者希望通过此文章能够对我国发展公共档案馆事业做 出一定的理论贡献。 关键词 公共档案馆 公共关系 档案馆形象 开放 I Abstract Abstract Nowadays, with the continuous development of information technology, peoples desire for the degree of information is much higher than ever before. Meanwhile, with the implementation of government information, people’s information public awareness of democratic rights is growing, and seeking justice and equal rights awareness information has become increasingly prominent. As cultural institutions, archives store valuable information resource to provide archival information resources services for the community. Therefore, the archives must seize this rare opportunity to innovation services, accelerate the process of opening, shape the image archives, improve social influence, and provide cultural services for the government and the public to build a true public archives. Public Archives’ building can not leave out the support and collaboration of the public. Influenced by traditional work environment and management, the construction of public archives is still in its infancy, and social influence is still relatively weak, so I think it has a inseparable relationship with the lack of awareness with public relation. Therefore, I believe the construction of the public archives should be based on the point of public relations, establish good communication channels between the public and public archives, provide a good environment for the constru