北京同仁堂的竞争战略分析.pdf

Abstract Newmedical industrialcomeout reform，the policy frequently,the financial are formedicalmarketofChina． crisis，these changingperiod Atthesame investment，market time，government ofchinesemedical also themedical culture，those understanding bring marketbusiness opportunities．Medicinemanufacturingenterprises marketfluctuationand experiencedorganizationaltransformation， otherfrustrationsin ten favourable many past years．Althoughmany tomedical issuedthe and policies industryby governmentagedtendency of more tomedical thanother populationbring potential companies the withcore canwalkfurtheron industry,onlyenterprises advantage the tosuccess． way The ofmadial is strictand standardis policy industryvery quality thannomal make higher industry,furthermore homogeneouscompetition aseveretest．Butsale and Tongrentangfacing only expensivehigh is the intention．Howtomeetthe marginproductsagainstoriginal business needsandwinthe isan development competitionurgent and Can problem．Onlyuniqueadvantagecompatiblelong-rangestrategy USa future． bringbrightpromising