概念整合理论视阈下的汽车广告中隐喻的分析.pdf

Acknowledgments I would like to express my earnest appreciation to all those who have guided me in the process of my study. My heartfelt gratefulness first goes to my mentor, Prof. Sun Ruohong, who has given me the most valuable advice and encouragement. Her rigorous attitude towards academic research deeply impresses me and will certainly have great influence upon my future study. I also want to extend my sincere gratitude to all my teachers in School of Foreign Languages, Shenyang Normal University, whose profound knowledge and gracious virtue set me a good example in my life. Very special thankfulness goes to my families, without whose endless help and care, I could not have completed my study. i Abstract Nowadays, metaphor is not only a figure of speech which is used to modify discourse or highlight linguistic diversity, but also a way in which people perceive the world. By mapping something people know to unknown, metaphor helps people turn the abstract into the concrete. Metaphor forms a conceptual system in human mind and promotes linguistic development. The reason advertisement is chosen as the text of the thesis is because metaphor is one of the most frequent methods used in ads and advertising language is of high techniques. As a kind of luxury, cars are expensive, thus language utilized in car ads must be more technical and attractive, which makes it worth studying. With the rapid development of advertising, advertising language arouses more and more researchers‟ interest. In ads, metaphor is a frequently-used method. Based on conceptual blending theory, this thesis aims at developing a cognitive model to understand