概念整合理论视角下的的广告中双关.pdf

Abstract in Title：The ofPun the of Analysis Advertising--FromPerspective B ConceptuallendingTheory and Major：ForeignLinguisticsAppliedLinguistics Lin Name：Wu Signature：碰丝Z立 Supervisor：Kang Junying 1一 Signature：色珥-』竺2 ＼J—J Abstract onekindof of in Pun，as scholars figuresspeech，iswidelyemployedadvertising．Some have doneresearcheson in fromvarious as punsadvertising aspects，suchlinguistics， translationandSOon．But mostresearchersthe and study featuresofthe few in fromthe of pun，whilestudypunsadvertising cognitive perspective research linguistics．Thepresent isintendedtoconductan ofthe in analysispunadvertising meansof in thesis by conceptual theory to blending cognitivelinguistics．Theattempts answerthe three following questions： 1．Howdo in means peopleexplainpunsadvertisingby of conceptualblendingtheory? 2．Whatarethe mechanismsof cogniti