[管理学]国际营销007.pptVIP

I n t e r n a t i o n a l M a r k e t i n g What Should You Learn? The four heritages of today’s legal systems The important factors in jurisdiction of legal disputes Issues associated with jurisdiction of legal disputes and the various methods of dispute resolution The unique problems of protecting intellectual property rights internationally What Should You Learn? How to protect against piracy and counterfeiting The legal differences between countries and how the differences can affect international marketing plans The different ways U.S. laws can be applied to U.S. companies operating o