温州品牌企业网络营销的建设与管理.docVIP

温州品牌企业网络营销的建设与管理 ［中文 ］ 网络营销必将成为21世纪营销发展的主流，温州品牌企业应结合自身 实际加大投入的力度，积极开展网络营销。在M络和电子商务环境下，将网络营销与传统营 销结合，比竞争对手的得到更有效地关注和客户需要的产品，成为企业网络营销成败的关键。 与传统的营销模式不同的是，企业网络营销的跨越吋间和空间的限制，是信息技术、知识资 本和服务一体化，在当前的吋代显示其不可替代的优越性。但不可否认，目前网络营锁是仍 在一定范围内存在的技术风险、信用风险、法律风险和其他许多不确定性。本文在逻辑上梳 理了企业M络营销风险，并在操作层LJ提山了温州品牌企业加强网络营销安全管理的策略。 ［关键词］品牌企业，网络营销，建设，安全管理 [Abstract] the network marketing will become the mainstream of the development of Wenzhou twenty-first Century marketing，brand enterprises should combine their own actual increase devoted strength，actively carry out the network marketing. In the Internet and the electronic commerce environment，the network marketing and traditional marketing combination，than competing to get more effective attention and customers need products，enterprises become the key to success in network marketing. Compared with the traditional marketing model is different, enterprise network marketing across time and space constraints，information technology，knowledge capital and service integration，in the current era shows its irreplaceable advantages. But undeniable, at present the network marketing is still exist in a certain range of the technical risk，credit risk, legal risk and many other uncertainties. In this paper, combing the logic of enterprise network marketing risk，and on the operation level put forward Wenzhou brand enterprises to strengthen the network marketing safety management strategy. [Key words] Brand enterprises，the network marketing，construction, safety management 目录 TOC \o 1-5 \h \z HyW 4 HYPERLINK \l bookmark3 \o Current Document \h 1网络营销的概念和特点 4 HYPERLINK \l bookmark4 \o Current Document \h 2企业网络营销风险及安全概述 4 HYPERLINK \l bookmark5 \o Current Document \h 2.1技术风险 5 HYPERLINK \l bookmark6 \o Current Document \h 2.2支付风险 5 HYPERLINK \l bookmark7 \o Current Document \h 2.3道德风险 5 HYPERLINK \l bookmark8 \o Current Document \h 2.4物流配送风险 5 3我国互联网发展过程中存在的网络与信息安全问题 6 3.1影响互联网产业发展的深层次问题 6 HYPERLINK \l bookmark10 \o Current Document \h 3. 2电信管制政策的问题 6 HYPER