京东商城研究-电子商务-毕业论文.docVIP

京东商城研究-电子商务-毕业论文 京东商城研究 专科毕业设计(论文) 题 目学生姓名专业班级学 号所 在 系指导教师完成时间 京东商城研究 2013年4月18日 京东商城研究 京东商城研究 摘 要 20世纪九十年代以来，互联网的迅猛发展引发了全球范围电子商务/B2C/京东 商城/策略/物流模式 I 京东商城研究 Jingdong mall research ABSTRACT Since the ninety s of the 20th century, The rapid development of the Internet caused a global electronic commerce wave. Electronic commerce as a new way to trade, With the globalization, networking, immaterialized and individuation to commercial activities brought huge influence. At home, to Jingdong mall as a representative of China B2C network mall development also rapidly. However, due to lack of experience and many congenital condition restriction, with the performance of the high speed growth, Jingdong mall supporting construction has not fully synchronous keep up with, the enterprise operation mode of exposed many problems. This paper summarizes the development of quot;network shoppingquot; questions to Jingdong mall as the research object, and through careful analysis and system research, to Jingdong mall present situation, opportunities and challenges are discussed, and put forward a set of specific promotion strategy, and put forward the Jingdong mall shall take corresponding strategic direction. KEY WORDS electronic commerce,B2C, Jingdong mall research, strategy, logistics mode II 京东商城研究 目 录 摘 要 ................................................. I ABSTRACT ................................................ II 1 电子商务的涵义 ................................ 1 1.1 BtoC电子商务的涵义......................................... 1 2 京东商城发展现状 .............................. 1 2(1 京东商城市场环境分析 ...................................... 1 2(2 京东商城及其主要竞争对手 .................................. 2 2(3 京东商城客户分析 .......................................... 2 3 京东商城面临的主要问题 ........................ 3 3(1 盈利困境 .................................................. 3 3(2 信誉问题 .................................................. 4 ................................................. 5 3(3 物流问题 . 4 京