PWC普华永道面试案例cse整理(两个案例).docxVIP

PricewaterhouseCoopers CASE DISCUSSION BUSINESS CASE Interview Case Study #1 Roane Hickey, Inc. You have been recently hired into the Strategic Change (SC) group, a business unit of PricwaterhouseCoopers. SC is the strategy thought leader in PwC. The engagement partner in Consumer Products has come to SC to help develop a strategy for Roane Hickey, Inc. (RH). This engagement has the potential of positioning PwC to RH and its parent conglomerate for the next five, possible ten years. Company Background RH is a wholly-owned subsidiary of a multi-national conglomerate. The conglomerate owns ten companies operating in the U.S. RH is the largest of the ten. RH is a consumer goods company distributing well-known branded products through grocery, drug, mass merchant and club channels. With $4 billion in revenues in the U.S., RH is one of the top three players in the consumer goods industry. The company has been marginally profitable over the past ten years. Last year the company made a profit due largely to an accounting change. Although RH only operates in the U.S., it owns several manufacturing and distribution facilities around the world to support its production and distribution systems. RH takes advantage of lower labor costs in Mexico, Canada and Southeast Asia to lower its manufacturing costs. RH still maintains three plants in the U.S. Because of the over-capacity that RH has experienced, RH has negotiated deals with sister companies overseas to manufacture and direct-ship product. RH has four market segments that operate as profit centers. The market segments are: Personal Hygiene, Consumer Tissue, Soaps and Detergents and Personal Care. Even though the revenues are roughly evenly divided among all four market segments, Personal Care contributes 90% of the companys profits. In Personal Care, RH owns the two top branded products, in the other categories the company has the number two brand, and in one segment, number three. RH has committed to bu