类单眼相机.PPT

˙17名成大企研所學生 ˙運用KANO模型與五類型因素進行提問 * 利用Matzler等學者於1988提出之”二維品質要素分類表“定義各屬性所屬之品質類型 * Applying the Kano model to design Digital Single Lens Camera (DSLC) -an example to students of the NCKU Management Institute Group11： 王郁婷 林家寧 林君儒 黃琬淯 蔡佩珊 This study based on Kano’s model of customer satisfaction, to explore customers’ stated needs and unstated desires and to resolve them into different categories which have different impacts on customer satisfaction. We use the study to determine on which quality the student focus when they’re going to buy a DSLC . Give the result to the DSLC company as a strategy . Abstract Outline Introduction Literature Methods Analysis Conclusion 2 Outline Abstract Literature Introduction Methods Analysis Conclusion 3 Motivation Object Introduction Literature Abstract Outline Methods Analysis Conclusion 4 “How to make product development projects more successful by integrating Kano’s model of customer satisfaction into quality function deployment.” - Technovation, 18(1) (1998) Kurt Matzler、Hans H. Hinterhuber “The analysis of customers perceived value from digital still camera by the Means-End chains” -中正大學企業管理研究所碩士論文 廖進成 06,2006 Abstract Outline Literature Introduction Methods Analysis Conclusion 5 Research Methods Purpose: Finding the factors affect consumer’s behavior when buying DSLC sample Abstract Outline Literature Introduction Methods Pretest Analysis Conclusion 7 排序 1.鏡頭(出廠公司EX:蔡司) 2.外觀造型 3.機身重量 4.記憶體容量 5.電池續航力 6.價格 7.品牌 8.畫素 9.LED螢幕大小 10.防手震功能 11.產品附加物(腳架、清潔組…) 12.操作介面 13.光圈 14.光學變焦 15.創意濾鏡 您好，請想向您現在正在考慮購買「類單眼相機」， 請依照您購買時會考量的因素依重要性做排序(1:最重要，依序排列) Attributes Total Ranking 1.鏡頭(出廠公司EX:蔡司) 115 2.外觀造型 95 3.機身重量 139 4.記憶體容量 118 5.電池續航力 119 6.價格 63 7.品牌 89 8.畫素 47 9.LED螢幕大小 159 10.防手震功能 94 11.產品附加物(腳架、清潔組…) 206 12.操作介面 128 13.光圈 162 14.光學變焦 156 15.創意濾鏡 93 8 Formal Test 9 KANO PRODUCT FEATURES Abstract Outline Literature Introduction Analysis Methods Conclu