河南鼎原置业有限公司发展战略研究-工商管理专业论文.docxVIP

AbstractRecently，with Abstract Recently，with the rapid development ofthe real estate industry，its market is becoming regular step by step．It takes on several kinds of fide，for ilLgtance its normative administration,multiform arrangement，integrated configuration,open business,modem construction,canonical agency，rational income and SO on．In this condition,the land agents should humor the markets request which contains strengthening the owner,becoming standardization and strong prompt tO find the development way in the flinty competition．Wim the balanced and hi曲·speed progress of our country‘S economy，Our government make the house industry as the new rise point in the economy，SO the realty market becomes more and mote hot．The competition in 21st century will be more fierce．The DING YUAN Z}ⅡYE Ltd．should make sure its corporation tactic over again Io keep the competition advantage and its durative development． This dissertation aims to let the DING YUAN ZHI YE Ltd．rec0幽distinctly its outside environment advantage and its inside condition and sum up the chance and challenge that it should face to．At the same time by using the modern corporation tactic analysis tool the teXt analyze amply and make the enterprise stratagem to make the DING YUAN ZHI YE Ltd．which in HENAN develop farther．According to the other facts it also lists some guarantee and support measure necessary to the companys new tactic．The first chapter of this text using the realty corporations macroscopical background as the springboard，look back the development COurse ofthis corporation and summerize several valuable experiences：the accurate forecast,the actualization of the companys correct development tactic，adoption ofthe appropriate science innovation mechanism，application of the right market tactic，the exploitation of the realty estovers and SO on．In the second chapter SOme thory analysis combine with some case researches．Fimt it starting with the analysis about the realty industrys macmscopical econo