建立品牌的10步骤.pptVIP

建立品牌的10大步骤Ten Step to Brand Building 步骤1Step1了解产业环境确认自己的强弱点，决定“核心”生意Understand the industry environment Identify your strengths and weaknessesDecide your core business 根据自己的强点，发展竞争者不易赶上的差异Develop your competitive edge based on your own strengths·相对性的优点Comparative advantage·竞争性的优点Competitive advantage·竞争优势Competitive edge 步骤2Step2形成企业长远发展目标及可操作的价值观如文化确认长期的基本策略From the long-term corporate development goals and operational values Identify long-term strategies Core Ideology 核心意识 --Core value --价值价值--Core purpose --价值使命 所预见的未来 --至少十年的大胆目标 Perceived Future 10 yea