《58同城信息推送策略分析论文》-毕业设计论文（学术).docVIP

l 58同城信息推送策略分析 摘要 信息推送能帮助用户高效率地发掘有价值的信息，常用的信息推送策略有：搜索引擎，门户网站，微博，SNS等，58同城如何运用搜索引擎进行信息推送，搜索引擎的类型和特点；58同城运用门户网站实现信息推送的效果，门户网站的分类和特点；同时58同城怎样通过微博带来个性化服务，微博营销能给58同城带来哪些方面的个性化服务，58同城如何通过SNS帮助客户高效率地发掘有价值的信息、减少用户的网络搜索发掘信息的时间、推送效果的评价等。 关键词：信息推送 58同城 推送策略 个性化服务 Abstract Introduction With the extensive use of computer technology and improvement of network technology the informatization has been rapid development in our country. Network gets closer to our daily lives from the original web-based information browsing to variety network Mall building. We could command the real-time information and feel the unlimited fun of online shopping. Network marketing is an integral part of the enterprise’ overall marketing strategy and the process to achieve the overall objectives as various activities which is the basic means to create an online business environment. Key words：computer technology，network technology ，Network marketing 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc354776563 摘要 PAGEREF _Toc354776563 \h III HYPERLINK \l _Toc354776564 Abstract PAGEREF _Toc354776564 \h IV HYPERLINK \l _Toc354776565 第一章：信息推送 PAGEREF _Toc354776565 \h 7 HYPERLINK \l _Toc354776566 1.1信息推送的定义 PAGEREF _Toc354776566 \h 7 HYPERLINK \l _Toc354776567 1.2信息推送的背景 PAGEREF _Toc354776567 \h 7 HYPERLINK \l _Toc354776568 1.3信息推送在国内外的发展现状 PAGEREF _Toc354776568 \h 9 HYPERLINK \l _Toc354776569 第二章 常用的信息推送策略 PAGEREF _Toc354776569 \h 9 HYPERLINK \l _Toc354776570 2.1搜索引擎 的定义及分类 PAGEREF _Toc354776570 \h 9 HYPERLINK \l _Toc354776571 2.1.1搜索引擎的定义 PAGEREF _Toc354776571 \h 9 HYPERLINK \l _Toc354776572 2.1.2搜索引擎的分类 PAGEREF _Toc354776572 \h 10 HYPERLINK \l _Toc354776573 2.2门户网站的定义及分类 PAGEREF _Toc354776573 \h 12 HYPERLINK \l _Toc354776574 2.2.1门户网站的定义 PAGEREF _Toc354776574 \h 12 HYPERLINK \l _Toc354776575 2.2.2门户网站的分类 PAGEREF _Toc354776575 \h 12 HYPERLINK \l _Toc354776576 2.3微博 PAGEREF _Toc354776576 \h 13 HYPERLINK \l _Toc354776577 2.4 SNS PAGEREF _Toc354776577 \h 14 HYPERLINK \l _Toc354776578