《杭州市五星级酒店过剩状况分析及对策研究》-毕业设计论文（学术).docVIP

摘要 酒店业是旅游业的核心，酒店业的发展水平从某种程度上反映着当地社会经济的发展水平。作为古代文明和现代经济奇迹交相辉映的旅游城市的杭州，近年来，酒店业无疑是发展最迅速的产业之一，它在杭州经济发展中的地位和作用不可低估。但是，从05年至今，杭州五星级酒店的投资与兴建似乎有点过热，进而形成供应相对过剩之势。过剩状况已经给杭州五星级酒店自身和整个杭州酒店业的发展产生了极为不利的影响，甚至影响到了其他方面的生产生活。在这种状况之下，政府部门要加大宏观调控力度，酒店各方也必须采取积极的对策，来避免过剩所带来的各种不良影响，进而推动杭州酒店业健康有序的发展。 关键词：杭州；五星级酒店；过剩状况；分析；对策 Five-star hotels in Hangzhou surplus situation analysis And Countermeasures Abstract The hotel industry is the core of the tourism industry, the level of its development reflects the local socio-economic level of development to some extent. As the ancient civilization and modern economic miracle of making the other more beautiful tourist city of Hangzhou, in recent years, the hotel industry is undoubtedly one of the most rapidly developing industries, the status and role can not be underestimated in the economic development of Hangzhou. However, so far from the 2005, five-star hotel in Hangzhou investment and the construction seems a bit overheated, which will in turn supply relative surplus trend. Surplus to the state of their own five-star hotel in Hangzhou, it has an extremely negative impact or even affects the other aspects of the production and life. In such a situation, the Government departments should intensify macro-control efforts, and the hotel parties must also take active measures to avoid surplus brought about by the various adverse effects, thereby promoting the healthy and orderly development of Hangzhou hotel industry. Key words：Hangzhou; five-star hotel; surplus; analysis; Countermeasures 目录 引言 1 1 杭州市五星级酒店的过剩状况 1 1.1 五星级酒店超常规发展 1 1.2 客源市场需求相对不足 1 2 杭州市五星级酒店过剩所造成的负面影响 2 2.1 经营效益下滑 2 2.2 人才的严重不足 2 2.3 抢夺了中低档酒店的客源 3 2.4 五星级酒店的重复兴建造成的资源浪费 3 3 造成杭州五星级酒店过剩的原因 3 3.1 客观方面的原因 3 3.1.1 旅游业的迅猛发展是投资五星级酒店的“兴奋剂” 3 3.1.2 良好的投资环境是投资五星级酒店的“强心针” 4 3.1.3 奥运会、世博会的临近是投资五星级酒店的“定心丸” 4 3.2 主观方面的原因 5 3.2.1 政府缺乏引导，审批不严格 5 3.2.2 多方面资金涌入，盲目看好高端市场 5 4 解决杭州市五星级酒店过剩状况的策略 5 4.1 政府应加大宏观调控力度 6 4.1.1 规范五星级酒店的立项审批程序 6 4.1.2 加强旅游行政管理部门的管理力度 6 4.1.3 改革投资和融资机制 6 4.1.4