基于SOA的网络广告商业系统研究与实现-软件工程专业论文.docxVIP

摘 要 随着计算机技术与互联网的飞速发展，网络广告作为一种新的营销模式得到 越来越广泛的应用，已经成为继电视广播、报刊杂志和户外广告之外的第四大广 告媒体。相对于传统的三种广告媒体，网络广告更依赖于商业系统。它不但是企 业员工的工作平台，还为客户与商业组织提供沟通的桥梁，甚至为客户的所有商 业行为提供完整的系统支持。对于网络广告企业来说，商业系统是最为重要的企 业设施，其质量直接关系到企业的竞争力和利润空间。 网易公司网络广告部门的商业系统复杂，随着业务的扩张，由几个子系统增 长为 20 多个子系统，数据量也急速增长。商业系统是面向数据的，通过共享数 据库来实现系统集成，但随着业务规模的迅速增长和新业务的开展，这种集成方 式暴露出来很多弊端，难以满足业务需求。对商业系统现状进行详细分析之后， 提出了服务层面的系统集成，并与其他几种集成方式对比，从数据时效性、系统 可扩展性、可维护性、实现难度等几个角度来论证服务集成方式的必要性与可行 性。然后分析广告商生命周期中每个阶段的业务需求，提取出关键服务，进行服 务封装，建立业务模型。 对网易公司网络广告商业系统进行基于 Service-Oriented Architecture（SOA） 的企业应用集成（EAI）之后，有效解决了数据时效性差的问题，能更加快速的 响应新的业务需求，并对 Enterprise Service Bus（ESB）架构做了负载均衡的优 化，在系统架构中增加了数据中心，来解决海量数据导致的各种性能问题，不但 提高了系统性能，而且降低了维护成本。 关键词：系统集成；面向服务架构，企业服务总线；Web Service  ABSTRACT Along with the computer technology and the rapid development of the Internet, network advertising as a new marketing mode is getting more and more wide application, has become the television broadcast, magazine, newspaper, and after the fourth largest of outdoor advertising media. Compared with traditional three kind of advertising media, the network advertising depend more on business systems. The business system for customers and business organization provides communication bridge, is the enterprise staffs work platform, for all of the clients business practices to provide complete system support. The business system for network advertisement enterprise, it is the most important enterprise facilities, its quality directly related to the competition ability of the enterprise and the profit space. W company business advertising departments complex system, with the expansion of business, by several subsystems growth for more than 20 subsystems, data also booming.The business system is facing the data, through the Shared database and peer-to-peer Web Service to realize the system integration, along with the rapid growth of the scale of operations and new Services, the integrated method exposed many drawbacks. Details on the status of business systems analysis, proposed