基于UML技术的房地产企业客户关系管理系统-软件工程(金融信息管理)专业论文.docxVIP

基-p 基-p UML技术的房地产企业客户关系管理 The Real estates Customer Relationship Management based on UML Abstract Our country real estate profession underwent more than 20 years development to obtain made great strides，specially in the country cancelled the welfare lotteries and joins WTO and SO on macroscopic environment under the promotion，recently several year development speed was exceptionally swift and violent，the following competition is also getting more and more intense，the question which appeared are also getting more and more，on the one hand had many enterprises not to understand the customer demand，the transient from the countryside，caused the vacancy rate to stay at a higll level；On the other hand，the real estate transaction dispute Occurs frequently，the customer degree of satisfaction drops．Was seeing own question’S real estate field started to form a new understanding gradually，namely enters the buyer time the real estate economic needs to rise the customer relations management to a strategic status．regardless of makes“hundred year old—established shop’’by the customer satisfactory greatest degree does not de．at the brand，through gains the more commercial profits to the customer resources’full excavation to be very important．Before therefore the customer relations management is mentioned，a behavior some altitude，corresponding，the CRM system also entered the real estate enterprise’S line of sight in the 21st century at the beginning． This article through to UML(standard modeling language)the thorough understanding， proposes the object·oriented system analysis and．the design method．Unifies CRM the basic idea，the goal，the content，the function and the development direction，in view of the property development this special industry’S characteristic，summarizes the real estate enterprise to implement CRM at present the experience，and proposed that in the solution real estate enterprise CRM system applicati