淘宝游个戏交易平台的产品策略调整研究.docVIP

攀枝花学院 Panzhihua University 攀枝花学院本科毕业论文 淘宝游戏交易平台的 产品策略调整研究 学生姓名： 黄 亮 学生学号： 201110304019 院（系）： 经济与管理学院 年级专业： 11级市场营销 指导教师： 詹华庆教授 二〇一四年十二月 攀枝花学院本科毕业论文 摘要 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT I 摘 要 随着互联网的快速发展，网络游戏的需求也呈现爆炸性增长，游戏交易行业随之产生，并且市场逐年增大。淘宝游戏交易平台作为一个建立不久的游戏交易平台，想要在游戏交易行业快速发展，就需要具有强大竞争力的产品策略，但是淘宝游戏交易平台目前的产品策略无法满足竞争市场的需求。立足于淘宝游戏交易产品策略存在的问题进行调整研究，对淘宝游戏交易平台的发展具有一定的作用。 本文以淘宝游戏交易平台为研究对象，通过对其产品策略现状进行分析，找出其存在的问题，并针对相关问题提出调整措施，对淘宝游戏交易占有市场有一定的指导作用。 关键词：淘宝 游戏交易平台 产品策略 调整 攀枝花学院本科毕业论文 ABSTRACT PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT II ABSTRACT With the rapid development of the Internet, the demand for online games also showed explosive growth of gaming industry consequent trade, and the market increases year by year. Product strategy Taobao game trading platform as a trading platform set up near the game, you want to trade and rapid development of the game industry, you need to have a strong competitive, but Taobao games trading platform product strategy currently unable to meet the needs of competitive markets. Based on the Taobao games trading product strategy adjustment problems in research, the development of the trading platform Taobao game has a certain role. In this paper, Taobao games trading platform for the study, through the analysis of its Strategies of product, find out the problems and propose measures to address adjustment-related issues, Taobao games trading market share have some guidance. Key words Taobao ，Game Trading Platform ，Product Strategy，Adjustment 攀枝花学院本科毕业论文 目录 目 录 TOC \o 1-3 \h \u HYPERLINK \l _Toc22717 摘 要 PAGEREF _Toc22717 I HYPERLINK \l _Toc29685 ABSTRACT PAGEREF _Toc29685 II HYPERLINK \l _Toc16726 绪 论 PAGEREF _Toc16726 1 HYPERLINK \l _Toc17282 （一）研究背景 PAGEREF _Toc17282 1 HYP