第8章供应链管理只的国际化问题.pptVIP

Wal-Mart in South America Why is Wal-Mart not as successful in Latin America as they are in the US? What mistakes did Wal-Mart make? If you were running Wal-Mart, what would you have done differently? 沃尔玛在南美 为什么沃尔玛在拉美不如在美国成功？ 沃尔玛犯了什么错误？ 如果你在经营沃尔玛，你会怎么做？ Wal-Mart in South America Product differences Are there global products? Is this a trend? What is the balance between local tastes, global products? Dealing with established competition, aggressive competitors Developing market knowledge 沃尔玛在南美 产品差异 有全球性的产品吗？ 这是一个趋势吗？ 如何平衡当地习惯与全球性产品？ 应对现有的竞争和成长迅速的对手 培养市场知识 Wal-Mart in South America Lack of crit