chap14entrystrategyandstrategica李lliances.pptVIP

International Business 国际商务 Chapter 14 Entry Strategy and Strategic Alliances Introduction 企业国际化必做的决定: which markets to enter when to enter them and on what scale which entry mode to use 进入模式包括: exporting licensing or franchising to a company in the host nation establishing a joint venture with a local company establishing a new wholly owned subsidiary acquiring an established enterprise Introduction 影响进入模式选择的几个因素包括: transport costs trade barriers political risks economic risks costs firm strategy The optimal mode varies by situation – what makes sense for one company might not m