Living with the Internet Research (1)外文电子书籍.pdfVIP

LIVING WITH THE INTERNET: a global study of what’s driving web behavior Introduction In 2007 we conducted the first We also expanded the research study called Context Matters, to include a greater variety which sought to understand of markets to understand how what defines people’s web emerging markets may be usage in six countries and their different from more developed relative levels of receptivity to web markets. advertising. In 2009 and 2010 we replicated the study in four of the six markets to track how web