第2章全球电子企务企业如何使用信息系统2014空0916.pptVIP

参考资料 Kenneth C. Laudon, Jane P. Laudon. Management Information Systems: managing the digital firm, 9th Edition Pearson - Prentice Hall, New Jersey, 2006 肯尼斯. 劳顿，简. 劳顿 箸. 薛华成 编译. 管理信息系统. 北京：机械工业出版社，2011. Challenge: monthly changes in fashions; Mango has 731 stores in 72 countries Solutions. Inventory replenishment system tracks all sales and matches stores with inventory. Design teams meet weekly to adjust to trends. Distribution system allocates bar-coded items to specific stores based on store/product mix. Reduces time to market, increases agility Increases accuracy of decision making *