苏宁国美财务绩效、财务政策和财务战略的比较分析.pdfVIP

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苏宁国美财务绩效、财务政策和财务战略的比较分析.pdf

is adownward2012 even showing trend,inGomelossed.Theauthors suggest,Suning andGomeshould the theconstructionofthe speedup operationability,strengthen investmentin these tobuildtheirOWncore logisticsbase,more IT,throughways theOTO buildvaluechain more competitiveness,promotefusion,to acti啊deS,create valuefor and also their that Can consumers,and suppliers improveprofitability,SOthey morebenefitsforshareholders.After this theauthorfeltmore bring study deeply understandOn to howusethefinancialtorealisethe overall situation, analysis companys toacertain also referencesfortheinVestor_Sand in extent,this studyprovide managers decision isa thatthe2013annual ofGomehasnotbeenannounced making.Itpity report 10,201 failedtoreflectthenewsituationofthetwo in byApIil 4,thepaper companies 2013 Keywords:Finacial analysis,Suning,Gome IV 目录 第一章绪论……………………………………………………………………..1 第一节研究的背景………………………………………………………………1 第二节研究的意义………………. 第三节研究的内容与框架………………………………. ….3 第二章宏观环境(PEsT分析法)对家电零售连锁行业的影响………4 第一节政治法律方面………………………………………………………………4 第二节经济方面…………………… 第三节社会风俗方面……………………………………………………………8 第四节技术变革方面…………………………………………………………。9 第三章苏宁、国美基本情况…………………………………………11 第一节苏宁、国美简介………………………………………………………..11

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