E-CRM价值分析和效用研究.PDFVIP

The Conference on Web Based Business Management Study on the Value and Utility of E-CRM Kai Xiong Business School, Jianghan Universtiy, Wuhan, China, 430056. e-mail: xkyx@ Abstract: E-CRM is a Web-based customer relationship management system with the development of e-commerce. It has many advantages including improving channel efficiency, reducing operating costs, opti- mizing decision support, and integrating system functions and so on.