雅阁书吧业计划书.docVIP

[标签:标题] 篇一：书吧创业计划书 目 录 1 项目综述 ................................................................................................................... 2 1.1 项目背景 ......................................................................................................... 2 1.2 项目名称 ......................................................................................................... 2 1.3 项目内容 ......................................................................................................... 2 1.4 项目预期社会效益和经济效益 ..................................................................... 3 2 公司概况 ................................................................................................................... 5 2.1 公司宗旨 ......................................................................................................... 5 2.2 战略目标 ......................................................................................................... 5 3 市场分析 ................................................................................................................... 6 4 营销策略 ................................................................................................................... 7 4.1 宣传方式 ......................................................................................................... 7 4.2 促销 ................................................................................................................. 7 4.3 分送 ................................................................................................................. 8 4.4 售后 ................................................................................................................. 8 4.5 预期营运模式 ................................................................................................. 8 5 风险分析及对策 ....................................................................................................... 9 6 致谢 ................................................................