第04章管理市场营销信息获得南顾客洞察.pptVIP

* Note to Instructor Discussion Question It is interesting to ask students if they have been participants in or worked as researchers on a professional focus group. Ask them about the product, the other participants, and the results the researcher obtained. Ask them to put themselves in the role of the moderator and ask them what problems they might have when running the focus group. A partial list might include: Over-participants Quiet participants Keeping the group on track Meeting the needs of the client * * * * * * Note to Instructor Discussion Question Ask students the disadvantag