实用商务英语导读教案.pptVIP

Toyota’s global sales Licensing strategy -licensing Under a licensing agreement, one firm, the licensor, permits another to use its intellectual property in exchange for compensation designed as a royalty. Franchising strategy-franchising Franchising strategy China has become the worlds fastest growing franchising market with about 2,600 franchise systems currently in operation. Franchising in China Engel Voelkers, Amorino, Olio Restaurants Cafes, Homentality, FC D, Gymboree, Shanghai Elephant King Laundry, Win Net Computer School, Café de Lyara and more choose China Franchise Expo to develop their networks in China. Multinational and Global Marketing Four factors of globalization : market, cost environment competition. Best Global Brands 2008 Taking Services Global Services may complement goods . Goods may complement services . International Negotiation Worldwide Marketing Communication The steps in planning global communications are familiar requirements include determining, setting program objectives, allocating budgets, choosing media, designing creative strategies, implementing the program, and measuring its effectiveness. Global Distribution and Logistics Global Distribution and Logistics Once products are within a specific market, however, increased input from local logistics operations should be expected and encouraged. We now lived in a world called village. You realized it or not, we lived a life under globalization. * * 10.3.3 Global Distribution and Logistics If we have made a successful negotiation, to some extent, we have made the deal. So at the last line of a deal, we should touch the distribution and logistics. * * Case Study ------Many international brands built on franchising in China, such as 3Mpizza ,KFC and OBI. Try to list another franchising brand in China. * * Case Study Questions: 1. Try to investigate the company build on franchising? 2. Make a PPTwith the photo and investigation and share with your team. 3