包装容器课程设计——酸奶包装..docxVIP

湖南工业大学课程设计 （课程设计名称） 设计说明书 酸奶的包装结构设计 酸奶纸盒的包装结构设计与制造工艺 起止日期： 2014 年 12 月 29 日 至 2015 年 1 月 4 日 学生姓名 班级 学号 成绩 指导教师(签字) 2015年1 月 4日 目录 1 产品信息·························································3 2 集束包装 2.1 集束包装的作用···············································4 2.2 涂布牛卡纸···················································4 3 包装结构图及其分析 3.1 卡士原味酸奶外包装···········································5 3.2 卡士红枣酸奶外包装···········································6 3.3 卡士玉米果粒酸奶外包装·······································7 3.4 伊利红枣酸奶外包装···········································8 3.5 伊利畅轻酸奶外包装··········································10 3.6 蒙牛红枣风味酸奶外包装······································12 4 总结 4.1 现状与问题···················································13 4.2 心得·························································13 5 参考文献·························································14 6 附件 6.1 附件一······················································16 6.2 附件二······················································17 6.3 附件三······················································18 6.4 附件四······················································19 6.5 附件五······················································20 6.6 附件六······················································21 6.7 附件七······················································22 6.8 附件八······················································23 1 产品信息 随着人们生活水平的不断提高，对食品及其包装的高质量，多样化要求也越来越高，食品包装在储运流通中，在现代市场营销策略中都起到重要的作用。过去的十多年是中国乳品市场高速发展的时期。酸奶作为一种营养丰富易于消化的饮料从市场里形形色色的乳制品中脱颖而出，这时候酸奶的包装则成了吸引消费者的首要工具。在酸奶市场中，蒙牛和伊利的酸奶占主导位置，还有完达山，光明等多种品牌。 2 集束包装 2．1 集束包装的作用 酸奶大多数都是采用集束包装（集束包装也称为多包装或多联包，就是将多个产品组合包装，成为独立的销售单位。），通过产品的集束包装，对产品的运输、销售带来了很多好处：集合并固定杯状酸奶容器，方便运输和搬运，刺激了消费者的购买热情、大面积的货架表现吸引了消费者的眼球，方便携带。在此，特在几个超市进行了调查收集，找出了六款不同的酸奶外包装。 2．2 涂布牛卡纸 酸奶的集束包装多用涂布牛卡纸作为包装材料（在 HYPERLINK /view/5078499.htm \t _blank 牛卡纸的基础上通过使用 HYPERLINK /view/410645.htm \t _blank 涂布技术所产出的产品就可以称其为涂布牛卡纸。），其具有高抗爆高抗撕裂及抗损特质的，经冷冻而不变形， HYPERLINK /view/1574943.htm