Analysis on Brand Loyalty of Mobile Phone in Suzhou Me Generation苏州80后对手机品牌忠诚度的分析.docxVIP

word文档 可编辑 word文档 可编辑 Analysis on Brand Loyalty of Mobile Phone in Suzhou Me Generation Abstract The era of 3G witnesses the intense competition of cell phones. Consumers’ choices of mobile brands are no other than epitomes of mobile phone brand loyalty. At the same time, as the main force of mobile market, market share of the Me Generation has become focus of cell phone manufacturers. In addition, Suzhou, a second-line city, achieves advancement not only in technological economy, but also in high-end electronic products. This essay is based on personal information including age, gender, incom