中西颜色差异.PPT

RED * Culture Difference of Color Words in Chinese and Western Countries 颜色 Color Culture The symbolic significance of various colors in different national languages often differs a lot in feature, some of which even arouse advocating and taboos towards colors respectively. The symbolic significance of this difference in color between different cultures is due to the different cultural and historical background and the different aesthetic psychology of each nation. 红色 RED 颜色 RED in china ——红色 Since red color is the symbol of good luck, happiness, success, health, harmony, peace and prosperity. Here are many positive expressions. 红火 红利 红颜 走红 红人 红装 开门红 红事 红运 红军 红色革命政权 红茶 红糖 红光满面 颜色 RED in Western cultures Red is the color of blood, symbolizing life, passion and enthusiasm, celebration, and confidence. On the other hand, red also symbolizes temper, anger, danger, crime and violence, because it is the God of War. 白色 white 颜色 WHITE in china——白色 white symbolizes purity, brightness and clearness. Expressions of negative meanings with white may date back to the period from Han to Tang dynasty when 白衣 referring to the populace were so poor that they could not afford to dye the cloth, then white began to be associated with poverty. It was said ghosts or spirits usually appeared in white. Then white began to be associated with death and was used to symbolize terror and evil. WHITE in western culture In western culture, a bride wears a long white skirt and veil and holds a white lily at the wedding ceremony, because the color traditionally symbolizes purity, holiness, cleanness, openness, truth, honesty, kindness and legality. 黑色 BIACK 颜色 BLACK in china black was regarded as the king of all colors in ancient china and the single color worshiped the longest. black also symbolizes death, fear and illegal forces. 颜色 BLACK in Western cultures In English culture, black is a taboo to