基于HTML5跨平台技术的社交电视增值业务的研究-电子与通信工程专业论文.docxVIP

III 摘要 电视作为家庭的媒体中心，主宰着信息的传播，而传统电视的信息流是单向 的，人们只能被动地接受信息。随着移动互联网技术的不断发展，移动智能设备、 社交网络、视频网站等新媒体开始在全球范围内普及，逐渐改变了信息传播的方 式，观众希望在获取信息的同时，也可以参与创造信息。在移动化、媒体社交化 时代的催促下，社交电视应运而生。事实上，社交和电视的强强联合，不仅能为 社交平台注入新的能量，也为传统电视的革新增加了一道强心剂。然而我国还没 有具体的社交电视实现方式。 本文首先通过分析数字电视增值业务的形式，得出在移动互联网和社交媒体 的时代，传统电视增值业务发展遇了瓶颈。接着对国内广电和社交网络的现状进 行了定性的分析，总结出目前国内社交电视服务实现的四种方式：分别为彩电硬 件供应商直接生产可互动的社交电视、传统电视频道与移动终端社交软件合作的 方式、视频网站与社交平台合作的方式、互联网公司与内容供应商合作的方式。 进一步研究总结出未来一段时间内适合我国的社交电视模式：电视媒体嵌入社交 手段，第二屏（手机屏）带动第一屏（电视屏）发展的双屏战略。 由于移动终端操作系统的多样性，不同的操作系统需要采用不同的语言和框 架进行重复开发，这大大增加了我们开发的难度和维护的成本。最后本文针对这 些问题，利用 HTML5 的跨平台特性设计了一款基于 HTML5 的社交电视应用软件。 关键字：社交媒体；移动互联网；社交电视服务；HTML5 IV ABSTRACT Television, as a former family media center, dominates the dissemination of information. However the information flow of traditional TV is unidirectional. Users can only passively accept the information. With the continuous development of mobile Internet technology, mobile smart devices, social networks, video sites and other new media began to be more popular in the worldwide, and gradually changed the way information dissemination. Viewers want to be involved in creating information at the same time of getting information. At the behest of mobile, social media age, social TV came into being. In fact, the powerful combination of social media and television, not only can inject new energy into social networking platform, but also for innovation of traditional television increased a cordial. However, there is no specific way of social TV implementations in our country. This paper firstly analyzes the form of digital TV value-added services. We learned that the development of traditional TV value-added business encounter bottleneck in the era of mobile Internet and social media. And then analyzes the current status of the domestic broadcasting and social networking, summing up the domestic social television services in four ways: TV hardware suppliers directly to produce interactive TV, the cooperation of traditional TV channels and mobile termi