《西安汇龙科技股份有限公司发展战略研究》-毕业论文设计（学术）.docVIP

西安汇龙科技股份有限公司发展战略研究 2012/12/25  摘要 本篇论文主要讨论西安汇龙科技股份有限公司的发展战略。西安汇龙科技股份有限公司作为一家以为电信运营商和电信设备商提供产品和服务为主的高科技公司，期望在艰苦的挑战中寻求“蓝海”的机遇，成为电信行业涵盖网络技术和市场营销的全能服务提供商。本论文研究思路参考惠普企业战略规划方法论“十步法”：首先了解外部环境；接着通过分析西安汇龙的内部能力；然后运用SWOT分析进行战略分析，最后得出了公司的发展战略，为确保该战略的实施提出实施方案和财务预测。汇龙公司三年战略目标：建立在多技术全业务运营环境中的竞争优势，优化服务和产品体系，不断开拓市场，打造持续创新的企业文化，完善内部管理和人才激励体系。汇龙公司实现战略目标的主要措施将包括：新产品开发规划、新技术研发规划、流量运营支撑产品开拓规划、市场拓展规划、专业人才引进及高素质营销、管理人才扩充。 关键字：战略、电信服务、运营商、服务提供商 Abstract This paper focuses on the study of Xi’an Huilong’s strategy for forther development. Xi’an Huilong is a hi-tech company providing products and services for telecom operators and telecom equipment vendors. The company aspires to identifying ‘Blue Ocean’ amidst tough challenges, and becoming a full service provider for telecom industry, covering both the network and marketing aspects. This research methodology is based on HP’s enterprise strategic planning methodology, the so-called “ten-steps method”. This paper first explores the external environment for Xi’an Huilong, and then analyzes the company’s internal capabilities. After that, using SWOT analysis, the overall strategy was generated. To support the overall corporate strategy, this paper then produced an implementation plan, complete with a financial projection. The three-year strategy for Xi’an Huilong is - to establish competitive edge within a multi-technology full service operation environment, to optimize service offerings and product range, to ceaselessly explore new market, to nurture a sustainable corporate culture emphasizing innovation, to refine internal management system, and to setup a proper incentive system for talents. The implementation plan includes following measures – develop new product, expand into new technologies, crack into the smart pipe operations market, develop new markets, nurture and attract talents specialized on technology, marketing, and management. Key Words: Strategy, Telecommunications Services, Telecommunications Operators, Service Providers