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Unit 4 Advertising
Part I Business Vocabulary
Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.
C1 Outdoor advertising is one of the fastest growing _______________ in the market.
A markets B sections C segments D sectors
D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the world’s spending on advertising.
A worthwhile B worthy C valued D worth
C3 The soaring costs of TV are ______________ clients to consider alternatives.
A making B driving C prompting D letting
A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters.
A exclusively B largely C greatly D inclusively
C5 Placing an ad on a bus shelter for two weeks ________________ at about £90.
A works on B works away C works out D calculates
D6 We are facing a ________________ with our market share. What are we going to do about it?
A promotion B sale C order D crisis
A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns.
A effective B efficient C effect D efficacious
C8 Focus now needs to ________________ potential clients that it still has plenty of creative ideas to offer.
A ensure B assure C convince D persuade
B9 Focus has been asked to _________________ ideas for advertising campaigns to managements of the companies conce
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